Service Interruption Detection
Eliminating and quickly responding to network problems maintains revenue, helps customer retention, and increases customer satisfaction.
Customer Segmentation
Creating customer groups makes marketing more targeted and effective. This can lead to more profitable product selection which informs where product expansion should occur.
Optimize Call Centre Staff
Optimizing staff scheduling reduces labour costs and increases customer satisfaction.
Market Penetration
Understanding market penetration helps organisations identify high-potential markets that represent the best return on investment.
Store Location Optimisation
Choosing the best locations for new stores maximises revenue potential and saves building costs.
The skills required to perform this sort of analysis were almost as varied as the datasets themselves. The project had to be planned strategically, requiring in these early stages more business analysis capability than data science. There were then substantial amounts of expert data cleansing and re-architecture required to ensure the intended insights would be extractable. And then once the data scientists had built and painstakingly fine-tuned the custom models, the team then also distilled the mathematical outputs into comprehensible, usable outputs. From commercial strategy to data architecture and data science, Calligo’s special mix of capabilities was exactly what this project needed.
Michael Boese
Data science projects often slip up by not sufficiently considering the end user, and how the output is intended to be used in practice. If humans are expected to make decisions based on the model’s calculations, then the data needs to be presented contextually, interactively and attractively. Calligo’s dashboards and visualizations allowed our teams – most of whom had no analytical experience – to interact with some of the most advanced data science they would perhaps ever come across, and make strategic decisions simply and confidently. The importance of this skillset cannot be underestimated.
Michael Boese
